ModCloth praised for great Email Marketing

May 17th, 2012

HibSpot Blog praises ModCloth not once, but THREE times in it’s list of 10 Simply Awesome Examples of Email Marketing!

Listed at #1, communicating changes to email policy:
“…I was so impressed that a brand actually cared enough to tell me it was changing certain components of its email marketing program.”

 

Listed at #5, fun approach to personalization:
“…ModCloth and AmazonLocal both know what their email recipients like, and as a result, they can better segment their email lists to provide more relevant content. But this email lets recipients take a fun survey to get the answers!”

 

Listed at #8, promoting customer referrals:
“This email is great because it recognizes that even engaged customers — you know, the ones that are likely to refer customers — might not know you offer referral benefits. Email marketing is ideal for ongoing communication with engaged leads and prospects; never forget about keeping them in the know!”

Find out more from the full article, here.

ModCloth Tumbler ranked as Top 10 Fashion and Beauty

April 30th, 2012

International Business Times listed ModCloth as one of the “10 Must-Follow Fashion And Beauty Tumblrs“.

In addition to the article’s notes about the content, I’d love to point out the beauty of the page design done by my team! Ryan Keightley and Sam Mansfield, designers.

Pinterest, the new form of hoarding?

April 29th, 2012

I’ve spent ‘many an hour’ getting sucked into adding images to my Pinterest account. I love that I can stumble upon images that speak to me in a variety of ways, and ‘pin’ them to rediscover later. This process has replaced tearing photos out of magazines and adding them to a giant storage bin (or, more realistically, a pile of clutter that may sit around my living room for months). So, this transformation is a good thing for my daily living environment.

The downside I’ve noticed is that I can literally spend hours going through blogs, or my Google Reader feed, clicking into posts and pinning images that catch my eye. I do enjoy this. It’s like the weekend morning ritual I learned from my mom–it’s a great thing to do while sipping coffee and taking in the morning sun. And now that the images are glowing on my computer screen, I can look at them during other times of the day without being affected by the unpleasant yellow glow of light bulbs.

So, I spend many hours collecting, collecting, collecting. And then what? I close my laptop and move on to something else. I guess I’m saving my new inspirations for another day somewhere in the future, when I can look upon them and actually use the inspiration for some creative endeavor. Or will I?

As a creative and visual person, I find myself stimulated by the process of collecting inspiration. I love the idea of curating a collection of beauty–it’s a way to showcase my taste and visual aesthetic by showcasing the amazing talent I see in others. It sets me apart from others like me, since no two people have the same outlook on what is considered beautiful.

As I tag images, I automatically sort them into collections, to make it easier for referencing later. If these collections begin to develop a sub-theme, I then sort that theme into it’s own collection. I definitely do reference my collections for inspiration when doing creative work, so I know the whole process is beneficial. The part I get hung up on is spending large amounts of time in one sitting, and not having anything physical to show for my efforts. Have I just spent the past few hours hoarding? Is this a digital form of collecting clutter?

I really want to fight against the notion and physical sensation of the act of hoarding. I don’t want to gather for the sake of gathering. I want there to be a real purpose, since that is my intent of collecting in the first place. I do not want my time collecting beauty to become a way of avoiding the unexciting needs of my daily life. I can be inspired by these images. I can make a workspace that looks “like that”. I can have a home that looks “like that”. The common thread I see in all the interiors I’m inspired by is the lack of clutter. Ironic, isn’t it?

I guess the thing I need to remind myself is that I do have great ideas, and great intentions, and the ability to bring these ideas to fruition. I just need to turn off my computer, and go do it.

Guide to Vintage-Inspired City Cycling

April 8th, 2012

I am by no means an expert cyclist, and in fact, you could say I’m the opposite. So when I decided to start riding my bike to work on the streets of San Francisco, I did a bit of research (and a fair amount of trial and error), to make my commute comfortable and, most importantly, safe.

Here’s a quick list of things I’ve learned:

  • take a cycling class (or at least read the road rules) to keep yourself safe
  • take an on-road class if you’re a new, or timid, rider
  • don’t push yourself past your own comfort-level, other riders might be more skilled (or just really stupid)
  • always wear a helmet, and be sure it’s adjusted correctly
  • a bandana over your ears keeps the wind and cold out (and also helps against helmet-hair)
  • you’re going to get snotty, so keep a tissue handy (especially if it’s cold outside)
  • wearing leather gloves (or half-gloves) will protect your palms if you happen to fall
  • your shirt is going to ride up in the back when you lean forward, so layer for this
  • you can get cold and hot while riding, easily changeable layers of clothing are great
  • make sure your shoes stick to your pedals–if your pedals are plastic, sticky-rubber soles are the way to go (I’ve found Vans are the best, Keds are slippery)
  • just like riding a horse, push your heels down and you’ll feel very connected to your bike
  • when riding downhill, push your heels down and keep your weight over the rear axle
  • if you have a front basket, the weight will cause your handlebars to turn, so keep the weight evenly distributed
  • using rear baskets is best for heavy loads, since the weight will be over the rear axle
  • use a bungee cord to keep your items in your basket (they take flight when you hit a big bump!)
  • if you’re wary of thieves at red lights, a bungee cord over your items provides peace of mind
  • carry a bike tool (special wrench you can get at a bike shop, or a pair of pliers) in case you need to adjust anything when you’re out
  • get a good Kryptonite u-lock (thieves can’t cut through these)
  • “if it can be stolen, it will be stolen”–you can get special bolts for tires and seats, that thieves can’t undo

Safety Is Up to The Rider!

The most important thing to remember about cycling is that safety is up to the rider. The more you do to educate yourself and learn the rules of the road, the safer you will be. The best thing I did was take an Urban Cycling Class prior to ever riding on the streets. The San Francisco Bicycle Coalition offers a free classroom workshop, which basically taught me that the instincts I thought would protect me on the street would actually have the opposite effect and be the things most-likely to get me injured.

In the SF cycling class, I learned things like… cycling on the sidewalk is the best way to get hit by a car; riding as close to right as possible to let cars pass you is a great way to be injured, and there’s no need because cyclists have the right to use the full lane; breaking the rules of the road like the other cyclists out there is a great way to put yourself at risk, and you know better than that.

Do a web search to see if your city has any cycling courses.
San Francisco: http://www.sfbike.org/
Berkeley, Oakland, East Bay: http://www.ebbc.org/
Los Angeles: http://la-bike.org/
Long Beach: http://www.southbaybicyclecoalition.org/

Wear a Helmet!

The other thing I can’t stress highly enough is the proper use of a bike helmet. It doesn’t take much to hurt your brain, and giving it some extra protection can literally save your life. One thing I see on the streets all the time are riders who have helmets on, but they’re not worn properly so they’re kind of useless. Be sure to read the manufacturer’s instructions on how to fit your helmet properly, and look in a mirror to make sure you look just like the picture in their diagram.

If you’re not convinced, I’ll tell you the story of a friend who didn’t wear a bike helmet. He was around forty, riding his bike without a helmet in traffic. He didn’t get hit by a car, didn’t swerve to avoid anything scary–he did happen to randomly lose his balance, fall towards the pavement, and land on his forehead… which shattered into 400 pieces along with his eye sockets and nose. It took three years of invasive surgeries to remove all the bone fragments, several plastic surgeries to reconstruct his face, and he now has a plate where part of his skull should be. All of this literally would have been prevented by simply wearing a correctly-fitted bike helmet. See? Safety is up to you!

Bike Helmets
Helmets from Giro, Yakkay, Bern, Nutcase Super Solid, and Nuctcase Graphics.

Read the rest of this entry »

ModCloth recognized as Top Brand Twitter Design

March 29th, 2012

My team created another stand-out design! Design by, Samantha Mansfield and Ryan Keightly.

As quoted from the article:
“If you’re trying to build a remarkable social media presence, you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you.”

Read the full article by Internet Marketing blog HubSpot Blog:
17 Examples of Twitter Brand Page Backgrounds to Inspire You

ModCloth Twitter Background, Swim Campaign, March 2012

Shopping, Rainboot Alternative

March 17th, 2012

Wellies are adorable and come in lots of fun patterns, but their thick rubber makes lengthy walks uncomfortable (thick rubber doesn’t bend too easily, and to be realistic about it, your feet end up really hot and sweaty). To keep my feet dry and my long walk to work pleasant, a pair of faux-leather boots does the trick!

faux-leather boots

1. Stepping Up Your Style Boot, from modcloth.com; 2. Chocolate Run Boot, from modcloth.com; 3. You Have Every Ride Boot, from modcloth.com; 4. Spruce Up Your Style Boot, from modcloth.com; 5. Ecote Harness Boot, from Urban Outfitters

DIY, Hide those Cables!

January 21st, 2012

Super easy weekend afternoon DIY. Hide those computer cables with a no-sew fabric skirt!

Instagram Collages

December 26th, 2011

I synced my iPhone for the first time in ages, and noticed a bunch of Instagram photos were looking nice side-by-side. Thought I’d make a few collages.

 

Miss Mini Vintage, Etsy store now live!

December 14th, 2010

http://www.etsy.com/shop/MissMiniVintage

my Etsy item, featured on a blog!

December 14th, 2010

Someone posted one of my Etsy items on their blog! :)

http://cosdesign.blogspot.com/2010/12/triple-tuesday-74.html