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Election Day, 2016

I got an email newsletter from my yoga teacher Stacey Rosenberg today, which had a really great line in it. I thought I’d whip up a graphic to share on social media today.

“Whether you like Hillary Clinton or not, a vote for her rejects the hateful rhetoric of her opponent. A vote for her sends a loud and clear message about what kind of country we want to live in. It tells the world who we are. A vote for her shows that LOVE trumps hate.”

LOVE trumps hate

My work was featured on Behance!

My Life After People iPhone app was featured on the Behance Network’s showcase sites!

“Congratulations! One of your projects was just featured on appdesignserved.co and will appear on its front page. We developed our network of category-specific Served sites to further showcase the best projects on Behance, offering your work even more exposure.

Our editorial team features only a small number of projects every day. With many thousands to choose from, we look for work that promotes new thinking in its industry.

Congrats, and thanks for being involved in Behance.”

Great Article on Fashion-Tech Startups, from Business of Fashion

Here are some quotes from the article, written by Lawrence Lenihan, founder and managing director of FirstMark Capital.

“In my opinion, the biggest change will be a dramatic shift in the relationships amongst brands, retailers and customers. Going forward, every brand must figure out how to connect directly with its customers and they must structure their business around the relationships they want to have with their customer rather than let their distribution channels define them. The economics are too great not to do so.”

“Fashion makes you feel. It is about emotion. The web can create amazing experiences using video and images to convey a story. Sites can engage customers and get them to participate in the definition of brands and products.”

“And my prediction is that we will see more and more entrepreneurs who understand that it’s the brand that matters and use technology to provide unique value-added services to them.”

Read the full article:
Op-Ed | The Problem with Most Fashion-Tech Startups

ModCloth praised for great Email Marketing

HibSpot Blog praises ModCloth not once, but THREE times in it’s list of 10 Simply Awesome Examples of Email Marketing!

Listed at #1, communicating changes to email policy:
“…I was so impressed that a brand actually cared enough to tell me it was changing certain components of its email marketing program.”

 

Listed at #5, fun approach to personalization:
“…ModCloth and AmazonLocal both know what their email recipients like, and as a result, they can better segment their email lists to provide more relevant content. But this email lets recipients take a fun survey to get the answers!”

 

Listed at #8, promoting customer referrals:
“This email is great because it recognizes that even engaged customers — you know, the ones that are likely to refer customers — might not know you offer referral benefits. Email marketing is ideal for ongoing communication with engaged leads and prospects; never forget about keeping them in the know!”

Find out more from the full article, here.

Pinterest, the new form of hoarding?

I’ve spent ‘many an hour’ getting sucked into adding images to my Pinterest account. I love that I can stumble upon images that speak to me in a variety of ways, and ‘pin’ them to rediscover later. This process has replaced tearing photos out of magazines and adding them to a giant storage bin (or, more realistically, a pile of clutter that may sit around my living room for months). So, this transformation is a good thing for my daily living environment.

The downside I’ve noticed is that I can literally spend hours going through blogs, or my Google Reader feed, clicking into posts and pinning images that catch my eye. I do enjoy this. It’s like the weekend morning ritual I learned from my mom–it’s a great thing to do while sipping coffee and taking in the morning sun. And now that the images are glowing on my computer screen, I can look at them during other times of the day without being affected by the unpleasant yellow glow of light bulbs.

So, I spend many hours collecting, collecting, collecting. And then what? I close my laptop and move on to something else. I guess I’m saving my new inspirations for another day somewhere in the future, when I can look upon them and actually use the inspiration for some creative endeavor. Or will I?

As a creative and visual person, I find myself stimulated by the process of collecting inspiration. I love the idea of curating a collection of beauty–it’s a way to showcase my taste and visual aesthetic by showcasing the amazing talent I see in others. It sets me apart from others like me, since no two people have the same outlook on what is considered beautiful.

As I tag images, I automatically sort them into collections, to make it easier for referencing later. If these collections begin to develop a sub-theme, I then sort that theme into it’s own collection. I definitely do reference my collections for inspiration when doing creative work, so I know the whole process is beneficial. The part I get hung up on is spending large amounts of time in one sitting, and not having anything physical to show for my efforts. Have I just spent the past few hours hoarding? Is this a digital form of collecting clutter?

I really want to fight against the notion and physical sensation of the act of hoarding. I don’t want to gather for the sake of gathering. I want there to be a real purpose, since that is my intent of collecting in the first place. I do not want my time collecting beauty to become a way of avoiding the unexciting needs of my daily life. I can be inspired by these images. I can make a workspace that looks “like that”. I can have a home that looks “like that”. The common thread I see in all the interiors I’m inspired by is the lack of clutter. Ironic, isn’t it?

I guess the thing I need to remind myself is that I do have great ideas, and great intentions, and the ability to bring these ideas to fruition. I just need to turn off my computer, and go do it.

Guide to Vintage-Inspired City Cycling

I am by no means an expert cyclist, and in fact, you could say I’m the opposite. So when I decided to start riding my bike to work on the streets of San Francisco, I did a bit of research (and a fair amount of trial and error), to make my commute comfortable and, most importantly, safe.

Here’s a quick list of things I’ve learned:

  • take a cycling class (or at least read the road rules) to keep yourself safe
  • take an on-road class if you’re a new, or timid, rider
  • don’t push yourself past your own comfort-level, other riders might be more skilled (or just really stupid)
  • always wear a helmet, and be sure it’s adjusted correctly
  • a bandana over your ears keeps the wind and cold out (and also helps against helmet-hair)
  • you’re going to get snotty, so keep a tissue handy (especially if it’s cold outside)
  • wearing leather gloves (or half-gloves) will protect your palms if you happen to fall
  • your shirt is going to ride up in the back when you lean forward, so layer for this
  • you can get cold and hot while riding, easily changeable layers of clothing are great
  • make sure your shoes stick to your pedals–if your pedals are plastic, sticky-rubber soles are the way to go (I’ve found Vans are the best, Keds are slippery)
  • just like riding a horse, push your heels down and you’ll feel very connected to your bike
  • when riding downhill, push your heels down and keep your weight over the rear axle
  • if you have a front basket, the weight will cause your handlebars to turn, so keep the weight evenly distributed
  • using rear baskets is best for heavy loads, since the weight will be over the rear axle
  • use a bungee cord to keep your items in your basket (they take flight when you hit a big bump!)
  • if you’re wary of thieves at red lights, a bungee cord over your items provides peace of mind
  • carry a bike tool (special wrench you can get at a bike shop, or a pair of pliers) in case you need to adjust anything when you’re out
  • get a good Kryptonite u-lock (thieves can’t cut through these)
  • “if it can be stolen, it will be stolen”–you can get special bolts for tires and seats, that thieves can’t undo

Safety Is Up to The Rider!

The most important thing to remember about cycling is that safety is up to the rider. The more you do to educate yourself and learn the rules of the road, the safer you will be. The best thing I did was take an Urban Cycling Class prior to ever riding on the streets. The San Francisco Bicycle Coalition offers a free classroom workshop, which basically taught me that the instincts I thought would protect me on the street would actually have the opposite effect and be the things most-likely to get me injured.

In the SF cycling class, I learned things like… cycling on the sidewalk is the best way to get hit by a car; riding as close to right as possible to let cars pass you is a great way to be injured, and there’s no need because cyclists have the right to use the full lane; breaking the rules of the road like the other cyclists out there is a great way to put yourself at risk, and you know better than that.

Do a web search to see if your city has any cycling courses.
San Francisco: http://www.sfbike.org/
Berkeley, Oakland, East Bay: http://www.ebbc.org/
Los Angeles: http://la-bike.org/
Long Beach: http://www.southbaybicyclecoalition.org/

Wear a Helmet!

The other thing I can’t stress highly enough is the proper use of a bike helmet. It doesn’t take much to hurt your brain, and giving it some extra protection can literally save your life. One thing I see on the streets all the time are riders who have helmets on, but they’re not worn properly so they’re kind of useless. Be sure to read the manufacturer’s instructions on how to fit your helmet properly, and look in a mirror to make sure you look just like the picture in their diagram.

If you’re not convinced, I’ll tell you the story of a friend who didn’t wear a bike helmet. He was around forty, riding his bike without a helmet in traffic. He didn’t get hit by a car, didn’t swerve to avoid anything scary–he did happen to randomly lose his balance, fall towards the pavement, and land on his forehead… which shattered into 400 pieces along with his eye sockets and nose. It took three years of invasive surgeries to remove all the bone fragments, several plastic surgeries to reconstruct his face, and he now has a plate where part of his skull should be. All of this literally would have been prevented by simply wearing a correctly-fitted bike helmet. See? Safety is up to you!

Bike Helmets
Helmets from Giro, Yakkay, Bern, Nutcase Super Solid, and Nuctcase Graphics.

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