Category Archives: graphics

ModCloth holiday stylebook

I am a lucky gal–my first stylebook for ModCloth got to be none other than a “chapter” of the four-part 2010 holiday season storybook.

The Holiday of your Dreams, Chapter 2, Home Page

In November the design and photo teams road-tripped it down to San Luis Obispo to shoot all the collections at the legendary Madonna Inn. The experience was amazing. After an exhausting day of work, you’d think I’d be able to fall asleep, but my mind couldn’t stop racing with inspiration and excitement. Colors, shapes, sparkle, textures flashed continuously through my thoughts, and all I knew was that it was a really great first day of shooting, and I couldn’t wait to wake up and do it all over again.

Day two of shooting was again filled with inspiration. It unfortunately was not filled with enough evening light, and the outdoor outerwear shoot turned problematic. Fear not, location scouting in San Francisco turned out to be another inspiring (and exhausting) experience, and as luck would have it, the construction that has been going on for months at the Palace of Fine Arts seemed to be winding down, and a new photo shoot location was born.

The shoot was great, and we really had a “magic” moment towards the end. The combination of the sun reflecting intensely off the lake, bouncing back off a single reflector gave us the most stunning photos. There was literally a moment when we all gasped when I asked the model to turn her face to be more profile. I have goosebumps just thinking about it.

My initial idea of using glitter in the shoot turned out to be magic as well. We captured an amazing cloud of glitter dust during the location shoot, and we able to capture more in studio for additional effect.

It was a lot of work over the course of a few weeks, and the end result has made me very proud. I think the imagery helps create an atmosphere around the clothing collection, enveloping the viewer in a warm (and sparkly) holiday world.

Category page, Main

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cherry blossom wall decal, Buy Online

I designed my cherry blossom wall decal, then found a vendor to create it for me–Single Stone Studios.

Cherry Blossom Vinyl Wall Decal

Shelley loved the design so much, she asked if she could use it for sale in her online store. Since I made it for decor at the Moderati office, I figured I’d been paid for my work, so why not. Not quite sure I’m happy with the arrangement I made (I was supposed to get artist credit, and it’s a live and learn thing I guess), I’m still really happy that my design is available for others to enjoy. Had I not agreed to let the design be for sale, it wouldn’t be able to live on through others who enjoy it as much as I do.

If you happen to ever come across it in the real world, snap a pic for me. I’d love to see how it came to life!

Available on the Single Stone Studio’s etsy and ebay shops:
http://www.etsy.com/listing/41396050/cherry-blossom-with-birds-3-colors?ref=em

http://cgi.ebay.com/Cherry-Blossom-Branch-3-Colors-Vinyl-Wall-Decal-Art-/200402773813?cmd=ViewItem&pt=LH_DefaultDomain_0&hash=item2ea8efa735#ht_916wt_1069

Graphics for mobile wallpaper

In 2002, the mobile content world primarily consisted of ringtones. I was one of the first designers to create mobile “wallpaper” imagery (in addition to animated screensavers, and animated ringtones). Most of the content out there was for customers who like generic clip art, and I wanted to create images for customers who enjoy a little more creativity, edge, and youthfulness. One of my very simple designs (op-art pink bubbles) was a top-selling wallpaper, and that was always so gratifying. I enjoyed coming up with fun graphics, and always thought that mobile wallpaper is very similar to graphic t-shirt design (I’ve always wanted to print my “Domino!” image on a shirt–one day, one day…).

Domino! was inspired by my love for the game

Domino! was inspired by my love for the game


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