In 2002, the mobile content world primarily consisted of ringtones. I was one of the first designers to create mobile “wallpaper” imagery (in addition to animated screensavers, and animated ringtones). Most of the content out there was for customers who like generic clip art, and I wanted to create images for customers who enjoy a little more creativity, edge, and youthfulness. One of my very simple designs (op-art pink bubbles) was a top-selling wallpaper, and that was always so gratifying. I enjoyed coming up with fun graphics, and always thought that mobile wallpaper is very similar to graphic t-shirt design (I’ve always wanted to print my “Domino!” image on a shirt–one day, one day…).
Domino! was inspired by my love for the game
Nickelodeon hired Moderati to create a kid-friendly ringtone and wallpaper application. Given access to a database of Nickelodeon logos and graphics, I was able to come up with an innovative design for mobile and web. Nickelodeon’s characteristic “Splat!” logos inspired me to create an animation which dripped down the Intro screen transitioning into the Main Menu screen. At the time it was very unique, and I was really happy with how it turned out (and so were our contacts at Nickelodeon).
Nick PhoneTones, sized for different screens
Hired by AOL Time-Warner, Moderati was commissioned to make a mobile companion application for the movie The Matrix Reloaded (followed by an update for The Matrix Revolutions). At the time, most BREW apps were pretty simple. I was really proud of the the look and feel of the app design and UI. The intro and transition animations really felt explosive, and the menu’s layout was very different from the standard “clickable button list” designs at the time. An image gallery and trivia game added more creative takes on UI.
Matrix Reloaded/Matrix Revolutions, mobile app
Mobile Faker was Moderati’s first solid venture into the non-ringtone world of mobile apps. The application was created to be a silly, yet usable, way to fake your way through an awkward situation. Users could keep up-to-date on trends, pop culture, music and more, and could download photos of fake significant others. The most popular feature was the FauxCall™–users can schedule their phone to be called by a recording which would prompt them to answer questions and have a fake conversation. The design work for this project included everything from mobile app design and UI, to advertising and promotional materials, to pitches for selling the product, website and MySpace design and video demos.
Mobile Faker J2ME app, Intro and Home screens
A&E Television Networks wanted an iPhone app to cross-promote the launch of the new season of their series Paranormal State in January 2009. The show is about real-life paranormal investigators (ghost hunters), and the app is a fake EMF Device (the electromagnetic field detector used to find ghosts).
Paranormal State EMF Reader iPhone App, EMF Device
A&E Television Networks was so pleased with the app created for Paranormal State, they signed on for two more. The Life After People app was created to be available with the launch of the TV series in April 2009.
To put the app in context, it’s probably helpful to know a bit about the TV show. The show describes what Earth would be like if humans ceased to exist. Scientists figure out what would happen to buildings and other man-made objects, how animals would evolve without humans at the top of the food chain, and how plants would thrive. High-quality 3D renderings accompany the narration, helping to complete the hypothesis.
Life After People iPhone App, Intro Screen
In addition to designing the app, I lead the way for UI and functionality, with design being the first driving force behind how the app would be implemented (and essentially how to make it possible). To date, the app has been downloaded nearly 10-million times, with about 100,000 downloads every week.
Virtual Zippo Lighter, Splash Screen