ModCloth recognized as Top Brand Twitter Design

My team created another stand-out design! Design by, Samantha Mansfield and Ryan Keightly.

As quoted from the article:
“If you’re trying to build a remarkable social media presence, you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you.”

Read the full article by Internet Marketing blog HubSpot Blog:
17 Examples of Twitter Brand Page Backgrounds to Inspire You

ModCloth Twitter Background, Swim Campaign, March 2012

Shopping, Rainboot Alternative

Wellies are adorable and come in lots of fun patterns, but their thick rubber makes lengthy walks uncomfortable (thick rubber doesn’t bend too easily, and to be realistic about it, your feet end up really hot and sweaty). To keep my feet dry and my long walk to work pleasant, a pair of faux-leather boots does the trick!

faux-leather boots

1. Stepping Up Your Style Boot, from; 2. Chocolate Run Boot, from; 3. You Have Every Ride Boot, from; 4. Spruce Up Your Style Boot, from; 5. Ecote Harness Boot, from Urban Outfitters

Instagram Collages

I synced my iPhone for the first time in ages, and noticed a bunch of Instagram photos were looking nice side-by-side. Thought I’d make a few collages.


ModCloth holiday stylebook

I am a lucky gal–my first stylebook for ModCloth got to be none other than a “chapter” of the four-part 2010 holiday season storybook.

The Holiday of your Dreams, Chapter 2, Home Page

In November the design and photo teams road-tripped it down to San Luis Obispo to shoot all the collections at the legendary Madonna Inn. The experience was amazing. After an exhausting day of work, you’d think I’d be able to fall asleep, but my mind couldn’t stop racing with inspiration and excitement. Colors, shapes, sparkle, textures flashed continuously through my thoughts, and all I knew was that it was a really great first day of shooting, and I couldn’t wait to wake up and do it all over again.

Day two of shooting was again filled with inspiration. It unfortunately was not filled with enough evening light, and the outdoor outerwear shoot turned problematic. Fear not, location scouting in San Francisco turned out to be another inspiring (and exhausting) experience, and as luck would have it, the construction that has been going on for months at the Palace of Fine Arts seemed to be winding down, and a new photo shoot location was born.

The shoot was great, and we really had a “magic” moment towards the end. The combination of the sun reflecting intensely off the lake, bouncing back off a single reflector gave us the most stunning photos. There was literally a moment when we all gasped when I asked the model to turn her face to be more profile. I have goosebumps just thinking about it.

My initial idea of using glitter in the shoot turned out to be magic as well. We captured an amazing cloud of glitter dust during the location shoot, and we able to capture more in studio for additional effect.

It was a lot of work over the course of a few weeks, and the end result has made me very proud. I think the imagery helps create an atmosphere around the clothing collection, enveloping the viewer in a warm (and sparkly) holiday world.

Category page, Main

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cherry blossom wall decal, Buy Online

I designed my cherry blossom wall decal, then found a vendor to create it for me–Single Stone Studios.

Cherry Blossom Vinyl Wall Decal

Shelley loved the design so much, she asked if she could use it for sale in her online store. Since I made it for decor at the Moderati office, I figured I’d been paid for my work, so why not. Not quite sure I’m happy with the arrangement I made (I was supposed to get artist credit, and it’s a live and learn thing I guess), I’m still really happy that my design is available for others to enjoy. Had I not agreed to let the design be for sale, it wouldn’t be able to live on through others who enjoy it as much as I do.

If you happen to ever come across it in the real world, snap a pic for me. I’d love to see how it came to life!

Available on the Single Stone Studio’s etsy and ebay shops: