A&E Television Networks wanted an iPhone app to cross-promote the launch of the new season of their series Paranormal State in January 2009. The show is about real-life paranormal investigators (ghost hunters), and the app is a fake EMF Device (the electromagnetic field detector used to find ghosts).
A&E Television Networks was so pleased with the app created for Paranormal State, they signed on for two more. The Life After People app was created to be available with the launch of the TV series in April 2009.
To put the app in context, it’s probably helpful to know a bit about the TV show. The show describes what Earth would be like if humans ceased to exist. Scientists figure out what would happen to buildings and other man-made objects, how animals would evolve without humans at the top of the food chain, and how plants would thrive. High-quality 3D renderings accompany the narration, helping to complete the hypothesis.