Out of the blue I got an email and really fantastic phone call from Gary Yentin. He said he was surprised to find out about my skill range, and then said he was further surprised to see these videos, and called me a genius (and said I am too modest about it all). ;p
Thank you Gary for reaching out to me like that–it was so thoughtful, and you easily could just have said nothing. What a great person you are. 🙂
The product and videos were so fun to work on, and it really means a lot to have them be noticed and appreciated. And I am so happy the future-client at Sony had such a great response, too.
Gary’s email posted below……
The client from Sony found your great videos
http://vimeo.com/5237240 – Yule Log for iPhone, Director’s Cut Demo
http://vimeo.com/5237298 – Capitol Records Holiday Yule Log iPhone App,
And wanted to make sure once we rebrand it Sony that we can make similar demo videos
You definitely caught their eye 🙂
There’s an app for just about everything, and if you look closely at 24-seconds in, you can see there’s a Zippo Virtual Lighter app. 🙂
Full commercial can be seen on the Apple website here:
iPhone Commercial Still, Zippo Virtual Lighter
I am so pleased to find out that the Virtual Zippo Lighter app just won a Mobi award! And not only did it win, but my lil’ old Virtual Zippo Ligher app beat-out Coke and Paramount!
BEST MOBILE BRANDING WINNER: VIRTUAL ZIPPO LIGHTER
Company Name: Virtual Zippo Lighter
Company Name to Receive the Award: Moderati
Links to Creative: http://www.youtube.com/watch?v=UH8QxlkfcOw
Based on the success of the Apple App Store, Moderati decided to create an iPhone app with Zippo, the famed lighter brand, as a new tool of brand awareness for the company. Moderati successfully conceived and actualized the transcendence of the iconic brand from the physical world into the mobile entertainment landscape. The App is the only one of its kind in the App Store with a fully interactive lighter simulation. The Virtual Zippo Lighter operates just like a real lighter, but without anyone getting burned. The application takes advantage of several features of the iPhone and iPod Touch developer platform, including the accelerometer to enable movement of the flame in response to motion. Realistic sound effects highlight the action of the lighter when it opens and closes, and the vibration feature lets you know when the flame is upside down. It opens with a flick of the wrist and lights with a turn of the flint wheel and the truly windproof flame sways as the device is moved back and forth. Audiences the world over, in as many as 76 countries, can experience the famous “Zippo Moment” for free, by holding their cell phones aloft and swaying to power ballads at concerts.
Moderati deployed a targeted, multi-stage campaign that generated cross-market adoption and far exceeded initial goals in garnering brand recognition, resulting in an unprecedented 5 million downloads and media coverage in over fifty consumer, advertising and entertainment trade publications and blogs including Adweek, Wired, and Ad Age. The Zippo Virtual Lighter quickly became a global phenomenon and ranks in the top 20 iPhone apps of all time according to Comscore. The Virtual Zippo Lighter reached 100,000 downloads within its first week and was #2 on Apple’s list of Top Free iPhone Apps within two weeks of being launched. The app has maintained a spot on the list of Top 50 Free iPhone Apps since its inception in October and has now been downloaded over 5,000,000 times.
Image, Mini Kurhan 2008
A&E Television Networks wanted an iPhone app to cross-promote the launch of the new season of their series Paranormal State in January 2009. The show is about real-life paranormal investigators (ghost hunters), and the app is a fake EMF Device (the electromagnetic field detector used to find ghosts).
Paranormal State EMF Reader iPhone App, EMF Device
A&E Television Networks was so pleased with the app created for Paranormal State, they signed on for two more. The Life After People app was created to be available with the launch of the TV series in April 2009.
To put the app in context, it’s probably helpful to know a bit about the TV show. The show describes what Earth would be like if humans ceased to exist. Scientists figure out what would happen to buildings and other man-made objects, how animals would evolve without humans at the top of the food chain, and how plants would thrive. High-quality 3D renderings accompany the narration, helping to complete the hypothesis.
Life After People iPhone App, Intro Screen
In addition to designing the app, I lead the way for UI and functionality, with design being the first driving force behind how the app would be implemented (and essentially how to make it possible). To date, the app has been downloaded nearly 10-million times, with about 100,000 downloads every week.
Virtual Zippo Lighter, Splash Screen