Working hard on my first stylebook for ModCloth paid off with a wonderful compliment from Katie Garlinghouse, VP of Merchandising. She had been telling me how much she loved what I was creating, but when it was all done, she said it set the bar for our future stylebooks. Thanks Katie!
I am a lucky gal–my first stylebook for ModCloth got to be none other than a “chapter” of the four-part 2010 holiday season storybook.
In November the design and photo teams road-tripped it down to San Luis Obispo to shoot all the collections at the legendary Madonna Inn. The experience was amazing. After an exhausting day of work, you’d think I’d be able to fall asleep, but my mind couldn’t stop racing with inspiration and excitement. Colors, shapes, sparkle, textures flashed continuously through my thoughts, and all I knew was that it was a really great first day of shooting, and I couldn’t wait to wake up and do it all over again.
Day two of shooting was again filled with inspiration. It unfortunately was not filled with enough evening light, and the outdoor outerwear shoot turned problematic. Fear not, location scouting in San Francisco turned out to be another inspiring (and exhausting) experience, and as luck would have it, the construction that has been going on for months at the Palace of Fine Arts seemed to be winding down, and a new photo shoot location was born.
The shoot was great, and we really had a “magic” moment towards the end. The combination of the sun reflecting intensely off the lake, bouncing back off a single reflector gave us the most stunning photos. There was literally a moment when we all gasped when I asked the model to turn her face to be more profile. I have goosebumps just thinking about it.
My initial idea of using glitter in the shoot turned out to be magic as well. We captured an amazing cloud of glitter dust during the location shoot, and we able to capture more in studio for additional effect.
It was a lot of work over the course of a few weeks, and the end result has made me very proud. I think the imagery helps create an atmosphere around the clothing collection, enveloping the viewer in a warm (and sparkly) holiday world.
In 2002, the mobile content world primarily consisted of ringtones. I was one of the first designers to create mobile “wallpaper” imagery (in addition to animated screensavers, and animated ringtones). Most of the content out there was for customers who like generic clip art, and I wanted to create images for customers who enjoy a little more creativity, edge, and youthfulness. One of my very simple designs (op-art pink bubbles) was a top-selling wallpaper, and that was always so gratifying. I enjoyed coming up with fun graphics, and always thought that mobile wallpaper is very similar to graphic t-shirt design (I’ve always wanted to print my “Domino!” image on a shirt–one day, one day…).
Domino! was inspired by my love for the game
Nickelodeon hired Moderati to create a kid-friendly ringtone and wallpaper application. Given access to a database of Nickelodeon logos and graphics, I was able to come up with an innovative design for mobile and web. Nickelodeon’s characteristic “Splat!” logos inspired me to create an animation which dripped down the Intro screen transitioning into the Main Menu screen. At the time it was very unique, and I was really happy with how it turned out (and so were our contacts at Nickelodeon).
Nick PhoneTones, sized for different screens
Hired by AOL Time-Warner, Moderati was commissioned to make a mobile companion application for the movie The Matrix Reloaded (followed by an update for The Matrix Revolutions). At the time, most BREW apps were pretty simple. I was really proud of the the look and feel of the app design and UI. The intro and transition animations really felt explosive, and the menu’s layout was very different from the standard “clickable button list” designs at the time. An image gallery and trivia game added more creative takes on UI.
Matrix Reloaded/Matrix Revolutions, mobile app
Mobile Faker was Moderati’s first solid venture into the non-ringtone world of mobile apps. The application was created to be a silly, yet usable, way to fake your way through an awkward situation. Users could keep up-to-date on trends, pop culture, music and more, and could download photos of fake significant others. The most popular feature was the FauxCall™–users can schedule their phone to be called by a recording which would prompt them to answer questions and have a fake conversation. The design work for this project included everything from mobile app design and UI, to advertising and promotional materials, to pitches for selling the product, website and MySpace design and video demos.
Mobile Faker J2ME app, Intro and Home screens
A&E Television Networks wanted an iPhone app to cross-promote the launch of the new season of their series Paranormal State in January 2009. The show is about real-life paranormal investigators (ghost hunters), and the app is a fake EMF Device (the electromagnetic field detector used to find ghosts).
Paranormal State EMF Reader iPhone App, EMF Device
A&E Television Networks was so pleased with the app created for Paranormal State, they signed on for two more. The Life After People app was created to be available with the launch of the TV series in April 2009.
To put the app in context, it’s probably helpful to know a bit about the TV show. The show describes what Earth would be like if humans ceased to exist. Scientists figure out what would happen to buildings and other man-made objects, how animals would evolve without humans at the top of the food chain, and how plants would thrive. High-quality 3D renderings accompany the narration, helping to complete the hypothesis.
Life After People iPhone App, Intro Screen
In addition to designing the app, I lead the way for UI and functionality, with design being the first driving force behind how the app would be implemented (and essentially how to make it possible). To date, the app has been downloaded nearly 10-million times, with about 100,000 downloads every week.
Virtual Zippo Lighter, Splash Screen